Your Secret Weapon for Holiday Inbox Domination 🎄

Hey, it’s Jordan from the Email Intel Newsletter.

Holiday season = inbox chaos.

Every brand is fighting for attention, and most emails end up lost in the shuffle.

So how do you make sure your emails don’t just stand out but actually drive sales?

Here are five proven strategies:

1. Write a subject line they can’t ignore.

Curiosity + urgency is the winning combo.

Instead of “Holiday Sale—20% Off,” try:

🎁 “Secret Holiday Deal Inside—Don’t Wait!”

Your subject line is your first (and sometimes only) chance to grab attention.

2. Personalization goes a long way.

Add a personal touch with their name, location, or purchase history.

Example:

“Sarah, your holiday favorites are back!”

It makes the email feel crafted just for them.

3. Delight them with a little surprise.

Give your customers a reason to smile:

• Free gifts with purchase.

• Access to an exclusive holiday playlist.

• A countdown timer to add urgency.

These small touches build connection and loyalty.

4. Your design should scream “Holiday,” but stay clean.

Festive colors, holiday icons, or snowfall animations can work wonders.

Just don’t clutter the layout—your message still needs to shine.

And remember: make it mobile-friendly. Most people will open your email on their phones.

5. Simplify the shopping experience.

Use direct links to bestsellers or products you know they’ll love.

Make checkout as easy as one tap.

No friction = more sales.

Bonus: Don’t forget SMS!

Sending a text is perfect for those last-minute holiday shoppers.

A quick text like “Final hours to grab your deal!” works wonders during crunch time.

Cheers,

Jordan

PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »