Hey, it’s Jordan from Swwift Media.
I’m going to say something that most agencies won’t:
You’re probably sending too many sales emails.
And it’s hurting you.
The Problem
If every email you send is:
“BUY NOW”
“SALE ENDS TONIGHT”
“LAST CHANCE”
Your audience starts tuning you out.
Not because they hate your brand…
But because they know what’s coming.
The Shift That Changes Everything
You don’t need fewer emails.
You need different types of emails.
The best accounts we manage follow this:
60–70% value / engagement
30–40% sales
That’s it.
What “Value Emails” Actually Look Like
Not fluff.
Not “content for the sake of content.”
Real emails like:
“3 mistakes people make when using [product]”
“How to get the most out of your [product]”
“What most brands won’t tell you about [industry]”
These do two things:
Build trust
Create demand before the pitch
Great examples:
Why This Works
When every email is a sale…
People resist.
When most emails are helpful…
People listen.
So when you DO send a sales email?
They’re ready.
A Simple Weekly Structure
Steal this:
Email 1 → Value
Email 2 → Value
Email 3 → Soft sell
Email 4 → Hard sell
This keeps your list engaged…
Without burning them out.
Better engagement = better deliverability.
Better deliverability = more inbox placement.
More inbox = more revenue.
Most people ignore this part.
It matters a lot.
Quick Test
Next week:
Don’t change how many emails you send.
Just change the mix.
Add 1–2 value emails in between your promos.
Watch what happens to:
Opens
Clicks
Revenue
Want Some Ideas?
We have a bank of non-discount email ideas we use for clients.
If you want to use them for your brand…
Reply “IDEAS”
I’ll send it over.
Best,
Jordan | Swwift Media
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