Hey, quick one today. But this is a big lever.
Most ecommerce brands think they have “email & SMS handled.”
They don’t.
They’re missing the boring stuff… the stuff that quietly drives 20–40% of total revenue on autopilot.
Let’s fix that.
The Real Money Is In Your Flows
Campaigns get the hype.
Flows get the cash.
If your flows aren’t dialed in, you’re leaking revenue every single day.
We’re talking:
Welcome flow → first impression + instant cash
Abandonment flows (ALL of them) → recovering browsers and lost buyers
Post-purchase → increasing LTV and profits
Winback → printing money from churns and old customers
And more…
This is your foundation.
And most brands? They half-build it and move on.
3 Fixes You Can Make This Week
1. Speed > Perfection
Timing matters more than design.
Welcome email → send immediately
Cart abandon → 20–30 minutes
Browse abandon → 30–60 minutes
Site abandon → ~3-4 hours
Don’t miss the moment.
If you’re late, you lose.
Simple as that.
(We’ve seen this outperform “better designed” emails over and over.)
2. Stop Overcomplicating Your Emails
Nobody is reading your long emails.
They’re scanning.
Your structure should look like this:
Clear headline
1–2 lines of copy
Strong CTA
Products
That’s it.
If it takes effort to understand… it won’t convert.
3. SMS = Your Cheat Code
Email is powerful.
SMS is unfair.
~98% open rates
Seen instantly
Perfect for urgency
But most brands mess this up by over-sending.
Here’s the rule:
1–2 texts per week
Keep it under 160 characters
Only send when it matters (offers, drops, reminders)
Short. Direct. Profitable.
What This Looks Like In Practice
A properly built system should:
Generate 20–30%+ of revenue from flows alone
Drive 40%+ total revenue from email/SMS combined
Run daily without you touching it
That’s the goal.
Not “nice emails.”
Revenue.
On average, we’re driving 42% of revenue from email/SMS for our clients:
Quick Audit (Steal This)
Ask yourself:
Is my welcome email instant?
Do I have ALL abandonment flows live? (Site, Browse, Cart, Checkout)
Am I sending SMS consistently (but not spamming)?
Are my emails simple, skimmable, and easy to understand?
If you said “no” to even one…
There’s your opportunity.
Best,
Jordan | Swwift Media
How I Can Help You:
Work With My Agency To Manage Your Email & SMS: Learn More »
Get Our $50M Flow System Built For A One-Time Payment: Learn More »
Get 67 High-Converting Email + Ad Templates: Buy Now »