Why Your Welcome Series Is Losing You Money

Hey, it’s Jordan from the Email Intel Newsletter.

Most DTC brands think a welcome series is just a nice introduction to their brand.

But here’s the truth:

Your welcome series is one of the highest-converting flows you’ll ever set up—if you do it right.

Let me break it down:

1. Your Welcome Series Should Sell

A welcome email isn’t just about saying hello.

It’s about setting expectations and pushing your audience closer to a purchase.

Showcase your bestsellers, highlight social proof, and give them a clear reason to act now (like a first-time limited discount).

Example:
Wrong: "Thanks for subscribing! Stay tuned for updates."
Right: "Welcome! Here’s 10% off our best selling [Product Name] today."

2. Timing Is Critical

The first email in your series should hit their inbox immediately after signing up.

That’s when they’re most interested and most likely to act.

Delaying your message? You’re wasting the opportunity to get a new customer.

Pro-tip: Disable double opt-in so new subscribers receive your first email immediately without delay.

3. Don’t Stop at One Email

Most brands send 2-3 emails and call it a day. Big mistake.

A good welcome series should include at least 7 emails that:

1. Give the welcome offer.

2. Introduce your brand story.

3. Highlight customer reviews.

4. Talk about your USPs.

5. Reminder of offer.

6. Us vs them.

7. Final offer reminder.

Dial in your welcome flow and watch the new customers roll in.

Cheers,

Jordan

PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »