Hey, it’s Jordan from the Email Intel Newsletter.
As we head into 2025, the inbox is evolving, and so are customer expectations.
What worked a year ago might not cut it anymore.
After raking in over $20M+ the past 5 years across various ecommerce brands, let me explain where I believe email marketing is headed…
1. Shorter, Punchier Copy Will Win
With attention spans continuing to shrink and competition everywhere, long emails are becoming a thing of the past.
Customers will skim your email in 3 seconds or less and then go onto the next, so every word needs to count.
Use bold headlines and clear CTAs.
Cut the fluff—focus on what truly matters.
Get to the point quickly, or risk losing your audience.
2. Visuals Will Take Center Stage
Text-only emails won’t cut it anymore.
Expect:
High-quality product visuals to do the heavy lifting.
Graphics and infographics that highlight key benefits or processes.
A focus on seamless, mobile-first design that’s easy to engage with.
3. Omnichannel Integration Will Be Essential
Email can no longer stand alone.
In 2025, it’s all about creating seamless experiences across channels:
Use SMS for quick updates or urgent offers.
Sync email with loyalty programs or app notifications.
Tie your emails into social proof and UGC to deepen trust.
Do these things and you’ll win in 2025. Trust.
Jordan
PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »