What If You Could Make Sales 24/7? (Hint: You Can!) ⏰

Hey, it's Jordan from the Email Intel Newsletter.

Imagine having a personal assistant who greets every customer, checks in when they’re browsing, and follows up to make sure they never forget about you—all while you focus on running your business.

Sounds too good to be true, right?

That’s exactly what email flows do.

They work behind the scenes, guiding your customers through their journey with your brand—without you lifting a finger.

Let’s break it down with some real-life examples of the flows that do the heavy lifting for you.

1. Welcome Flow: Your Brand’s First Impression

When someone signs up for your list, it’s usually their first or second real interaction with your brand.

This flow automatically sends them a series of emails that introduce your story, highlights key products, makes them feel at home, and often gives them an exclusive deal.

It’s like rolling out the red carpet.

2. Site Abandonment Flow: A Friendly Invitation

Picture this—someone stops by your store, takes a quick look around, but leaves before checking out your products.

The site abandonment flow automatically follows up with a gentle email, saying, “Hey, we noticed you stopped by! Here’s what you missed.”

It’s an invitation to explore products that may be right for them—without the pressure.

3. Browse Abandonment Flow: The Helpful Reminder

Someone’s browsing your site, checking out products, but they don’t add anything to their cart. It happens.

The browse abandonment flow is the friendly reminder that says, “Still thinking about [Product]? Here’s why you should give it a second look.”

It’s the nudge they need to come back and take another look.

4. Abandoned Cart/Checkout Flow: Don’t Forget Your Cart!

This one’s a classic.

Your customer adds items to their cart, maybe even starts the checkout process, but leaves before completing their purchase.

The abandoned cart & checkout flows automatically send a reminder with their cart info and encourages them to finish the order.

It’s like having a store assistant gently reminding them, “Hey, you left something behind.”

5. Post-Purchase Flow: The Thank You & Cross-Sell

The sale doesn’t stop once your customer checks out.

In fact, this is where it really begins.

The post-purchase flow sends a personal thank you note (always a nice touch) and includes tips on how to use the product or suggest complementary products.

It’s like having a product expert that teaches them how to get the most our of their order and a personal shopper who knows exactly what they might want next.

6. Replenishment Flow: Time for a Refill?

If your product is something that customers run out of (think skincare, supplements, etc.), a replenishment flow is a game-changer.

It automatically sends an email at their expected next-order date, reminding them that it might be time to restock.

7. Winback Flow: The Nudge They Need

Sometimes customers drift away.

The winback flow is your way of reminding them that they’re a part of your community and a valued customer.

It offers an incentive or reminder of what they loved about your products, helping to reignite that connection.

8. Sunset Flow: Know When to Say Goodbye

Not everyone stays engaged forever, and that’s okay.

The sunset flow automatically checks in with inactive subscribers, asking if they’re still interested.

If they don’t engage, it’s your way of saying goodbye—keeping your list clean and your deliverability strong.

It’s a soft farewell that ensures you’re only talking to people who want to receive emails from you (this doesn’t mean they still won’t order from you though!).

The Takeaway?

Email flows are like having a team of experts working around the clock, ensuring your customers feel seen, appreciated, and guided—all without you having to hit “send.”

These flows build relationships, drive sales, and make your marketing more efficient and profitable.

Do you have all of these flows set up and optimized for your brand?

I’m curious to hear!

Jordan

PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »