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Top 5 Email Campaigns You Should Be Sending Right Now 📧

Hey, it's Jordan from the Email Intel Newsletter.
Struggling to come up with fresh email campaign ideas to send for your DTC brand?
You’re not alone—it happens to the best of us.
But here’s the good news:
You don’t have to reinvent the wheel every time you send a campaign…
There are tried-and-true ideas that consistently deliver results.
And today, I’m giving you the top 5 email campaigns that you should be sending right now to engage your list and drive more sales.
1. Customer Testimonial Spotlight
Nothing builds trust like hearing directly from satisfied customers.
Highlight an in-depth glowing review or feature a user-generated photo in your next campaign.
This adds credibility and provides social proof that your products are worth every penny.
Subject line ideas:
“Here’s How [Customer Name] Fell in Love with [Product]”
or
“See Why Customers Are Raving About [Product]”
2. Top Myths Busted
Your audience likely has misconceptions or doubts about your product or industry—so why not address them head-on?
Busting common myths builds trust and positions your brand as an authority.
Subject line ideas:
“Top 5 Myths About [Product/Industry]—Debunked”
or
“You’ve Been Told Wrong! Here’s the Truth About [Product/Industry]”
3. Ingredient or Material Spotlight
People love to know what goes into the products they’re buying.
Whether you’re focusing on sustainability, quality, or unique ingredients, this type of email educates your audience and makes your product stand out.
Subject line ideas:
“What Makes [Ingredient/Material] So Special?”
or
“The Secret Behind Our [Ingredient/Material]—Revealed!”
4. Product How-To or Tips Email
Provide value by showing your audience how to get the most out of your product.
Whether it’s a simple tutorial or creative ways to use the product, this kind of email positions your brand as helpful and customer-focused.
Subject line ideas:
“How to Get the Most Out of Your [Product]”
or
“5 Creative Ways to Use Your [Product]”
5. Seasonal Promotion
Take advantage of current events or holidays by sending a timely, themed promotion.
Whether it’s a holiday sale, a special event, or a seasonal product launch, these campaigns create urgency and excitement.
Subject line ideas:
“Spring Refresh—20% Off New Arrivals”
or
“Holiday Deals You Won’t Want to Miss!”
The Takeaway?
These 5 evergreen email campaign ideas will keep your audience engaged, build trust, and drive more sales.
Add these to your campaign calendar today!
Jordan
PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »