The Flow You Don't Have Set Up (But 100% Should)

Jordan Netchaeff
October 23, 2024

Hey, it's Jordan from the Email Intel Newsletter.

Let’s talk about the visitors who almost browsed your products but didn’t quite make it that far.

They clicked around, maybe read a blog post or checked out your homepage, but then they left without diving deeper.

You’re probably not following up with them.

In fact, 98% of brands I audit don’t follow up with these site visitors.

And that’s a huge missed opportunity.

This is where the site abandonment flow comes in.

A site abandonment flow is sent to someone who visited your website, showed interest, but didn’t browse or add any products to their cart.

Unlike a cart, checkout, or browse abandonment flow, this flow is a reminder to come back and explore.

It’s like saying, “Hey, we noticed you stopped by but didn’t get the full experience. Ready to take another look?”

The fact is—people leave websites all the time, and most of the time, it’s not because they’re uninterested.

They get distracted, busy, or just forget.

A well-timed site abandonment email taps into that moment and nudges them back.

But the key here isn’t to be too pushy.

You’re not asking them to buy right away—you’re inviting them to explore.

Simple example:
“Hey [First Name],
We noticed you visited our site but didn’t get a chance to check out our latest products. Here’s what you missed:

[Featured Product 1]
[Featured Product 2]
Ready to dive back in?
PS. Checkout our 2 minute quiz to find your perfect product match!”

It’s a soft touch, but it works by reigniting that initial interest.

Timing is everything.

Send your first site abandonment email within 30 minutes to an hour after they’ve left the site.

That way, your brand is still fresh in their mind, and they’re more likely to come back.

You can also follow up a day later with a bit more urgency, maybe highlighting new arrivals or special offers that might catch their attention.

A site abandonment flow can help you recover lost visitors and turn them into engaged shoppers.

If you haven’t set this up yet, you’re 100% leaving a ton of potential revenue on the table.

Set this up and let me know how it goes!

Jordan

PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »