Hey, it’s Jordan from Swwift Media.
If your email channel isn’t driving serious revenue yet…
It’s not because email “doesn’t work.”
It’s because you’re missing one (or more) of these 3 pieces:
Pop-up
Flows
Campaigns
Think of it like a system.
If one breaks… the whole thing underperforms.
Part 1 — Your Pop-Up (Top of Funnel)
This is where everything starts.
No emails = no revenue.
And most brands completely fumble this.
Bad pop-ups look like:
“Join our newsletter”
“Stay updated”
“You’ve got 10% off”
Nobody cares.
Good pop-ups:
Lead with a strong offer
Make it obvious immediately
Use 2-step (email → SMS)
Collect zero-party data
Your goal?
8–10%+ sign up rate minimum.
If you’re below that…
You’re choking your entire system and wasting ad spend.
Part 2 — Your Flows (Predictable Revenue)
Flows are your backbone.
They run every day whether you touch them or not.
Your core flows should be generating:
20–30%+ of total revenue
And they cover the full customer journey:
Welcome → first purchase
Abandonment → recover browsers & lost buyers
Post purchase → increase LTV & profit
Winback → bring people back
Etc
The biggest mistake?
Setting them once… and never optimizing.
Part 3 — Your Campaigns (Cash-Injections)
Campaigns are how you drive immediate revenue.
This is where you:
Launch products
Run promos
Create urgency
Send education/value
We like:
→ 3–4 emails per week
→ Mix of value + offers
→ Occasional plain-text sends
How It All Works Together
Here’s the system:
Pop-up captures the leads
Flows convert + nurture automatically
Campaigns drive additional revenue
Simple.
But insanely effective when done right.
Where Most Brands Go Wrong
They focus on campaigns…
Because that’s the “fun” part.
Meanwhile:
Their pop-up converts at 2-3%
Their flows are half-built
Their timing is off
And they wonder why email isn’t working.
Quick Audit
Ask yourself:
Is my pop-up converting 8-10%+?
Are ALL core flows live and optimized?
Am I sending campaigns consistently?
If one of these is off…
That’s your bottleneck.
Best,
Jordan | Swwift Media
How I Can Help You:
Work With My Agency To Manage Your Email & SMS: Learn More »
Get Our $50M Flow System Built For A One-Time Payment: Learn More »
Get 67 High-Converting Email + Ad Templates: Buy Now »