Stop Ignoring This Goldmine in Your Email List 💰

Hey, it's Jordan from the Email Intel Newsletter.

There’s a hidden segment in your email list right now—just sitting there, waiting to be activated.

No, I’m not talking about your most active subscribers.

I’m talking about your VIP customers—those who’ve bought from you multiple times, spent the most money, and engaged with your brand at the highest level.

But here’s the kicker: most brands do nothing special for them.

And that’s a massive missed opportunity.

Why Your VIPs Deserve Special Treatment

Your VIPs are the backbone of your business.

They’re the people who drive the most revenue, are most likely to buy again, and even spread the word about your brand.

But they’re also the ones who get the same generic emails as everyone else.

If you’re not giving them exclusive offers, early access to new products, or personalized communication, you’re leaving money—and further loyalty—on the table.

The VIP Treatment That Converts

Here’s how you can turn your VIP segment into a serious revenue machine:

1. Exclusive Discounts & Offers: Not all discounts are created equal. Your VIPs don’t need another 10% off coupon—everyone gets that.

   Instead, offer something they can’t refuse, like free gifts or VIP-only discounts.

2. Early Access Give your VIPs early access to your new drops, limited edition products, or even exclusive bundles.

   People love feeling like they’re part of an inner circle.

3. Special “Thank You” Emails Every so often, send a personalized note from your founder or team thanking them for their continued support.

   No ask, no sale—just a sincere message showing appreciation.

   Quick example for inspo:
   “Hi [First Name],
   We wanted to take a moment to thank you for being one of our best customers. Your loyalty means the world to us, and we’re so grateful to have you as part of the [Brand Name] family.

   If there’s anything you need, don’t hesitate to let us know.

   Thanks again,

   [Founder]”

This level of attention not only deepens the connection, but it makes them feel like they’re getting something no one else is.

Let VIPs Do What They Do Best—Buy Again

When you treat your VIPs right, they become 4x, 5x, 6x+ repeat buyers.

And repeat buyers are the lifeblood of a sustainable and profitable business.

Don’t just rely on them coming back on their own—give them reasons to stay loyal and keep engaging with your brand.

Hope this helps,

Jordan

PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »