Maximize Your ROAS With THIS 🎨

Jordan Netchaeff
October 28, 2024

Hey, it's Jordan from the Email Intel Newsletter.

Today we’re talking about a topic that’s not about email marketing, but it’s just as important for DTC brands that are looking to scale.

Chances are, you’re pouring money into ads, dialing in on creatives, and yet…

You’re not seeing the ROAS or customer acquisition costs you want.

Here’s the thing:

Landing pages are the unsung hero behind your ad performance.

If you’re not using dedicated landing pages for your ad traffic, you might as well be burning part of your ad budget.

Let’s break down how landing pages can boost your ROAS and lower your customer acquisition cost and why you should care.

Imagine someone clicks on your ad, and they land on a generic homepage with 10 different CTAs.

It’s overwhelming and confusing.

Landing pages solve this by delivering one clear message or offer tied directly to the ad.

Fewer distractions, one goal, and boom—higher conversion rates.

When you have a landing page dedicated to a specific ad campaign, you get to see how each tweak impacts performance.

Split-testing headlines, CTA buttons, offers, or even colors can show measurable improvements.

You can’t get that kind of precision from a homepage.

This level of optimization can make every dollar of your ad spend work harder for you.

When your landing page matches the tone, visuals, and promise of your ad, you create a seamless experience.

People love consistency—it builds trust and makes them more comfortable clicking that “Buy Now” button.

An off-brand landing page, or worse… no landing page?

That’s like telling your customer, "We don’t really know what we’re doing here… but, uh, take a look around and order if you want."

Trust me, that’s not the vibe that’ll sell your products like hotcakes.

If you’re running ads and looking to increase ROAS and lower acquisition costs…

Then a dedicated landing page should always be part of the equation.

It’s not just about giving your traffic somewhere to land—it’s about making sure every visitor has a seamless experience to purchase.

Cheers,

Jordan

PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »