Hey, it’s Jordan from Swwift Media.
Most of our clients run subscription-based brands.
If you have a subscription option on your website…
There’s a good chance it’s underperforming.
I see this time and time again:
It’s not because subscriptions don’t work.
But because most brands set it up, don’t customize it, and just… forget about it.
The Problem
Most subscription programs look like this:
“Subscribe & Save 10%”
That’s it.
No real reason.
No real incentive.
No real experience.
So customers just… don’t choose it.
The Right Shift
Don’t view your subscription program as just a discount and auto-delivery.
It needs to feel:
Valuable
Exclusive
Like a community
Worth committing to
5 Ways To Instantly Improve It
1. Add Real Benefits (Not Just Discounts)
10% off isn’t enough anymore.
Stack the value:
Free shipping on every order
Early access to drops
VIP-only products or bundles
Make it feel like they’re really getting something… not just saving a few bucks.
2. Add Surprise Gifts (This Is Huge)
This is one of the most underrated retention levers.
Give subscribers:
A starter or welcome kit
A free gift with every order that renews
Random surprise items in future shipments
Increasing discount on each order
Now it’s not just a subscription…
You’ve gamified it.
And it’s something they look forward to.
That excitement alone keeps subscribers on and churn down.
3. Sell The Outcome, Not The Subscription
Don’t say:
“Subscribe & Save”
Say:
“Never run out of [product] again”
“Stay consistent without thinking about it”
“Set it once. We handle the rest.”
People don’t want subscriptions for the savings alone.
They also want convenience and consistency.
4. Reduce Risk (Increase Conversions)
Subscriptions feel like commitment.
People don’t like to commit… especially if it’s their first order.
So remove the friction:
“Skip, swap, or cancel anytime”
Easy customer portal
Clear reminders before billing
30-day money back guarantee
If it feels flexible and zero-risk…
More people will say yes.
5. Reinforce It Everywhere
Most brands mention subscriptions once… on the product page.
Big mistake.
You should be pushing it in:
Welcome flow → introduce the offer
Post-purchase → upsell one-time orders into subscription
Replenishment emails → “subscribe & never run out again”
Campaigns → highlight perks + gifts
Repetition = adoption.
Your best subscription customers:
Buy more often
Stay longer
Have higher LTV
And when done right…
They become your most predictable and profitable revenue stream.
Get this right and your brand will never have a bad month.
Quick Win
Go to your product page right now.
Look at your subscription offer.
Ask yourself:
“Would I choose this over a one-time purchase?”
If the answer isn’t an obvious yes…
That’s your opportunity.
Great example worth studying:
Best,
Jordan | Swwift Media
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