Hey, it’s Jordan from Swwift Media.
I noticed something across a bunch of Klaviyo accounts recently.
A lot of brands are trying to grow email revenue by doing one thing:
Sending more emails.
More campaigns.
More promos.
More “last chance” reminders.
And at first… it works.
Then it stops.
The Problem With “More”
There’s a limit.
Send too much and:
Open rates drop
Click rates drop
Unsubscribes go up
Your list gets fatigued.
And once that happens…
Everything gets harder.
What Actually Scales
It’s not more emails.
It’s better emails + better timing + better segmentation.
That combination will outperform volume every time.
What We See Work Best (Across 20+ Brands)
Instead of increasing frequency…
We improve:
1. Relevance
Send emails people actually care about.
2. Timing
Hit them when they’re most likely to buy.
3. Segmentation
Don’t send everything to everyone.
The Easy Upgrade
Before you send your next campaign…
Ask:
“Who actually needs to see this?”
Then:
Send promos to engaged segments
Send value to colder segments
Send specific content to buyers vs non-buyers
Send an offer to churned subscriptions
Same email calendar…
Better results.
The Real Goal
You don’t want to be louder.
You want to be more relevant.
That’s what drives:
Higher engagement
Better deliverability
More revenue
The Bottom Line
More emails ≠ more money
Better emails to the right people = more money
Aim to send 2-3 better emails per week.
Best,
Jordan | Swwift Media
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