5 Must-Have Elements for a High-Converting Landing Page

Jordan Netchaeff
October 30, 2024

Hey, it's Jordan from the Email Intel Newsletter.

On the topic of landing pages again because they really are THAT important for DTC brands looking to scale and acquire more customers.

We all know a well written, designed, and developed landing page can be the difference between a bounce and a buy.

But what separates a high-performing page from an underachiever?

It’s these five essential elements.

First impressions matter, and your headline is the first thing your visitors see.

It should be clear, attention-grabbing, and directly related to the ad they clicked on.

Confusion? Not an option.

Relevance? 100% essential.

Your landing page copy should connect with your customer’s pain points and clearly show how your product is the solution they’ve been looking for.

Highlight the unique features that set your product apart from competitors.
Make sure to focus on the benefits—how will it improve their life, make things easier, or solve a specific problem?

The key is to make it all about what the customer stands to gain and showcase how great of a value it is for the price.

People process visuals faster than text, so your images or videos need to support your message.

Showcase your product in action or use lifestyle images that resonate with your audience.

Keep it professional but relatable.

Don’t let visitors wonder what to do next.

Your CTA should be bold, straightforward, and easy to find.

Whether it’s “Buy Now,” “Claim Your Discount,” or “Get Started,” make sure it’s the focal point of your landing page.

Showcase reviews and testimonials (written AND video preferably) to provide the proof your visitors need.

People trust the opinions of others more than a sales pitch, so let your satisfied customers do the talking.

If you’re missing any of these elements, now’s the time to tweak, test, and watch your conversions soar.

A few small changes can lead to a major difference in results.

Cheers,

Jordan

PS - If you run a DTC brand and want to have a 15 minute strategy session with me, book a call here »